Fro-yo wasn't a 'thing' in the 90s in London, like it was in the States (TCBY, anyone?), but now it is getting to be pretty popular, with smaller chains opening around the area such as the tartly named SNOG.
Pinkberry is the first American fro-yo chain to grace the city and I'm not one to miss a chance on having Hollywood's favorite accessory after Starbucks (and DUI's).
Hidden in the back of the Selfridges food hall, Pinkberry serves up the same lo-cal treats as in their US stores- even offering Cap'n' Crunch!
What did I swirl? My favorite: watermelon frozen yogurt, Cap'n' Crunch cereal, and kiwi fruit.
VERDICT: Delicious! My husband had a hard time adjusting to the semi-sweet chocolate and frozen yogurt flavours, but I am a fan and loved this healthy(ish) frozen indulgence.
Have you been to Pinkberry yet? What is your favorite flavor to swirl?